Try not to use foreign wordsthat may be incomprehensible to most respondents. Sometimes we are so accustomed to some foreign words that they are perceived as Russians and in common speech sound quite natural. I guess that's why in the questionnaire there are such words as maximum, mobile, leisure, combination, adaptation, career, intensive, etc. However, these words respondents may not understand. They may well be replaced by the corresponding Russian word. So, in different forms, often use the word "category": "There are various categories of employees, who...?" Better to say than "categories" and "groups". Or another example: "please Mark the intensity of Your inclusion in the following activities". "Intensity" can be replaced by and say, "how often do You have a particular leisure activity", and instead of the term "leisure" is better to use the concept of "free time". Perhaps the lost a certain amount of precision in the wording of the question and a few changes to its content value, but you can be sure that the respondents understand the meaning of the question.
-- Try to avoid pretentious expressions and complex phrases. One of the questionnaires contained the question: "In an age of technological revolution and social progress are the most relevant demographic problems. Why do You think in recent decades in our country reduces the birth rate?". This question is too General and too complex to answer, moreover, there are used foreign words and difficult phrases used are too complicated concepts. To the Respondent, to his knowledge has fairly large requirements. But this is relatively rare. Frequently used are phrases that at first glance seem simple and straightforward, but for some respondents, especially for those who do not have a large stock of knowledge and is not confronted, either at work or in everyday life with complex phrases they may not understand. In the questionnaires often used phrases such as the "production situation", "productivity", "conflict situation" and so the Authors of these questionnaires, as a rule, are sure that these phrases can be confusing to respondents, since they are commonly used. You need to check how these words and phrases will be understood by the majority of respondents. It is better to avoid difficult words and complex phrases, trying to translate them into simple, intelligible for a wide range of people of words, as shown in the "Working book of sociologist":
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-- Try to avoid pretentious expressions and complex phrases. One of the questionnaires contained the question: "In an age of technological revolution and social progress are the most relevant demographic problems. Why do You think in recent decades in our country reduces the birth rate?". This question is too General and too complex to answer, moreover, there are used foreign words and difficult phrases used are too complicated concepts. To the Respondent, to his knowledge has fairly large requirements. But this is relatively rare. Frequently used are phrases that at first glance seem simple and straightforward, but for some respondents, especially for those who do not have a large stock of knowledge and is not confronted, either at work or in everyday life with complex phrases they may not understand. In the questionnaires often used phrases such as the "production situation", "productivity", "conflict situation" and so the Authors of these questionnaires, as a rule, are sure that these phrases can be confusing to respondents, since they are commonly used. You need to check how these words and phrases will be understood by the majority of respondents. It is better to avoid difficult words and complex phrases, trying to translate them into simple, intelligible for a wide range of people of words, as shown in the "Working book of sociologist":